Saturday, February 18, 2012

Master Card, Priceless: Create Your Own Commercial

Jewelry by Alex
You've seen the commercials: MasterCard Priceless. Why not create your own?Challenge your creativity! Tell your story!

I've gathered some examples from students at the University of Alberta who are required to complete a MasterCard Priceless digital story as a course assignment.

Writes one student, Melissa Comte:

For my ECMP 355 class we had to create a Mastercard Priceless video and I really enjoyed making mine. I used Windows MovieMaker and it was actually quite simple to put it all together. The other day I was going through pictures on my computer from my trip to Europe in the summer of 2010. As I was going through the album, I thought those pictures would make a grate priceless video. Even though we had to pay a chunk of money to go, the memories are truly priceless. It was a trip of a lifetime. Check out my video. Hope you enjoy!

The volume on Melissa's is low, but you should be able to get the idea from the images in the video of her time abroad.

Here are a couple others to get your juices going. The volume in these should be fine.

In this one, the student tells a personal story of meeting a family member.

Here's one that took another approach, using Harry Potter to create a spoof:

Here's one final one, which you'll appreciate if you have young children, and even if you don't, you'll find the video straightforward, cute, and entertaining.

Have these students' videos given your ideas for creating your own digital story? What did you think of this class project of creating MasterCard Priceless videos?


  1. I think the "Priceless" digital story is great! I can imagine the responses that I would get form my class. I think I will show my class these digital stories to give them an idea as to how creative and personal digital stories can be. Maybe it will spark a memory for them to be inspired to create their own "Priceless" story. I know what I would include in mine. Through viewing these, and modeling mine they'll have a better idea for their own story.

  2. I didn't realize this type of project was an option for our digital stories. I always loved these commercials and would have a lot of fun creating one (I especially liked the one with the baby; I get choked up watching Johnson & Johnson commercials where they show all the babies and talk about their tender skin). So sweet!


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